"Winning by Design: the methods of Gordon Murray, racing car designer" is a case study of the working methods of the highly successful designer (Gordon Murray) in a highly competitive design domain - Formula One racing car design.
Gordon is pretty popular in the automotive world for his racing car and road car designs. He was the chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterized by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal and include intensive use of drawings. The study also looks at the personality factors and team management abilities of Gordon along with his similarities with some other successful and innovative designers.
In short, its a small 17 page case study that covers Gordon Murray's thought process while designing cars, his approach to problems, innovative solutions, etc. throughout his career and includes aspects relating to both road car design (McLaren F1) and race car design (Formula 1). It can be downloaded easily for a small fee from a variety of sources or read for free in the case of most students with university accounts at popular journal stores.
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